Here’s How Roku Plans to Stay Ahead of the Connected Home Curve
January 4, 2018
Amazon and Alphabet dominate the smart speaker market right now, but Roku (NASDAQ:ROKU) isn’t taking those giants’ expansion into the home entertainment space lying down. The streaming device maker just announced that it will release the Roku Entertainment Assistant and a new connectivity platform called Roku Connect this fall.But unlike Google and Amazon, Roku isn’t building new hardware; it will instead focus solely on software. These moves may be incremental, but they could help Roku ensure its streaming devices stay at the center of home entertainment.